PictoBlox
EdTech hardware start-up working towards transforming education using block–based and python programming platform for kids and teens to learn coding through creative and engaging projects with over 1M+ users worldwide.
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problem
The product team faced challenges in scaling a rapidly growing educational software platform while maintaining performance, monetization, and user experience.
Project delivery timelines were slipping due to coordination gaps among interns, backend services lacked optimization for high concurrent traffic, and the platform had no effective revenue model for previously non-profitable software.
Additionally, inefficient hardware integration workflows, limited project sharing capabilities, and the absence of automated credit usage controls negatively impacted user satisfaction and system reliability.
The organization also required stronger partnerships and talent onboarding processes to support long-term growth.
solution
Led a team of 4 developer interns, released PictoBlox ahead of schedule, and developed a credit utilization system generating 5% revenue from non-profitable software.
Implemented dynamic links for project sharing, refactored Arduino connection code, and collaborated with customer success to increase user satisfaction by 10%.
Contributed to a successful partnership with a multinational company through a STEMpedia presentation and expanded the team by interviewing new interns.
Developed and implemented Firebase functions using Firebase Cloud Functions and Express.js.
Integrated Nginx on an Ubuntu droplet to handle multiple server requests, increasing user interaction by 20%.
Implemented a credits warning and deduction system in React.js using Higher-Order Functions.
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